Nowadays, many website-making units say we design websites with SEO standards. But what is considered an SEO-standard website? There are many criteria to evaluate a website and at each time these criteria will change or be updated. This article DybiWeb will share the criteria to evaluate whether a website is truly SEO standard or not.
An SEO-standard website needs to follow many criteria to achieve good performance on search engines. Here are some important criteria you can consider:
- Page loading speed: The website should load quickly to provide a good user experience. Use optimized images, and reduce CSS and JavaScript file sizes.
- Responsive Design: The website needs to be compatible with all types of devices, from computers to mobile phones. Mobile-First Indexing ensures the website is optimized for mobile indexing.
- SSL and Security: Use SSL to protect user data.
- Sitemap: Create a sitemap in XML format to help search engines understand site structure.
- Page title: Each category and article has its unique title on the entire website
- Meta tags: Each category and article has its own unique Meta tags on the entire website
- SEO-friendly URL: easy to understand and contains relevant keywords. Use "-" to separate words.
- H1 - H6 Tags: Make sure the main heading (H1) is unique on each page. H2 - H6 tags follow the rules: don't use H3 without an H2, don't use H4 without an H3...
- Optimize images: Image file names must match the content. Use optimized images to reduce page size and increase page loading speed (you can use the tinypng.com tool to reduce file size). Images displayed on the web ensure Google's standard .Webp extension
- Google Structure Data (Schema): Use schema for Breadcrumb, company information, and products, articles...
- Open Graph Tag: Includes Graphs for Facebook, and Google... to help social networks display shared information correctly.
- Language: Language format tag for each page content.
- Canonical Tag: To avoid duplicate page content, pages with duplicate content need to declare Canonical so that Search engines know the original content path.
- www and non-www: Format with or without www to avoid duplicate content
- Breadcrumb: Except for the home page, all subpages must have this section
- Indicate paginated content: Standard pagination structure, with links with rel="next" and rel="prev" attributes to identify the previous and next pages to avoid duplicate content
- Favicon: Web Icon image.
- External links: Add the rel="nofollow" attribute for links going outside the website.
- Google Search Console: Create connection configuration for Google search console or Google Webmaster Tool.
- Google Business: Register for Google Business and Google Map, to create uniqueness for your business and website.
- 404: Page not found or link does not exist automatically redirects to the home page.
- Quality Content: Optimize target keywords naturally and appropriately. Provide quality, useful content that revolves around the main content of the website. Build internal links to enhance your website's link structure.
- Social Media Integration: Connect the website to social networking sites to increase interaction and sharing.
Remember, the SEO optimization process is an ongoing job and requires regular maintenance and updates to maintain and improve your website's search engine position.