HTTPS and SSL? Does HTTPS affect SEO?

HTTPS and SSL? Does HTTPS affect SEO?
You may have heard a lot about the term HTTPs and how using this protocol for your website will help improve your website's rankings. So why need to use HTTPS? and does HTTPs really affect SEO?

First, Http and Https are two protocols we often encounter when accessing a website. Most of us understand that https is more secure than http.

What is HTTP?

HTTP stands for Hypertext Transfer Protocol, meaning "Hypertext Transfer Protocol" often used in www to transmit data between Web Server to Web browsers and vice versa.

To put it more simply, HTTP operates based on the Client-Server model. Your computer will act as a client. After typing a search operation, the client will send a request to the server and return the search results to you.

What is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure, meaning "Secure hypertext transfer protocol". This is a safer version of HTTP because it is integrated with an SSL (Secure Sockets Layer) or TLS (Transport Layer Security) security certificate to help encrypt communication messages to increase security. These are all top security standards for millions of websites today.

What is SSL?

As noted above. SSL is understood as a security certificate to establish a safe transaction. I won't go into technical details here. You can simply understand that HTTPS = HTTP + SSL

Why need to use HTTPS?

Google has also confirmed a few reasons to switch to HTTPs in their guidance as follows:

  • Encryption: Data needs to be encrypted when exchanged to keep it secure from eavesdropping parties. This means that as you browse the site, no one can collect data from your chats or track and steal your information.
  • Data integrity: Data will not be modified or damaged during transmission regardless of any form of intervention.
  • Authentication: Prove that you are communicating and manipulating their intended website, not a fake one. This protocol helps build user trust and protect against man-in-the-middle attacks.

There are also other benefits such as increased rankings because Google views HTTPs as a signal used to rank websites.

Does HTTPS affect SEO?

Since August 6, 2014, Google has officially announced that it prioritizes ranking websites based on the HTTPS protocol because it will help users on the website better secure users' personal information, in accordance with the regulations. Criteria for selecting safe websites for users like Google.

In fact, any server can be disguised to get information from others and commit fraud. The HTTPs protocol allows the browser on the client to request a check of the SSL certificate from the server before data is transmitted from the client to the server. This can ensure users are communicating directly with the right audience they want. The SSL/ TLS certificate will help them verify that it is the official website of the business.

In addition, a website that uses HTTPs can ensure that data transmitted over the network is safe and encrypted. This creates trust with users, especially when they have to provide their personal information to that website. Therefore, increasing reputation will also contribute to increasing traffic to the website

How to set up HTTPS?

Customers who make websites at DybiWeb will have HTTPS installed for free