Advantages of Google CSE:
A particularly useful feature of Google CSE is that it allows the search results page to be integrated into the website. Instead of going to a search page on Google
This feature has 3 big SEO advantages:
- Increase the number of impressions on Google search engines and clicks on your website, helping to increase Google rankings.
- Do not let visitors go outside the website (reduce Bounce Rate). This is obvious because visitors are not pushed outside the Google page every time they search.
- Increase the number of Page Views / Visits. By integrating the search engine into the website, users can access 3 pages with 1 visit: search page, search results page, and product/article page.