What is Schema Markup? How does Schema affect SEO?

What is Schema Markup? How does Schema affect SEO?
According to the world's leading SEO experts, Schema Markup is a must-have to help your sales website stand out from competitors. This article will provide the reasons, benefits, and how to apply Schema Markup to your website effectively.

What is Schema Markup?

Schema Markup is a language used to mark structured data, helping the search process identify and classify websites more accurately and quickly.

The full name of this term is  Schema.org  but is often referred to as Schema or Schema Markup for short. It was born in 2011 under the cooperation of four giants in the industry:  Google, Yahoo, Bing, and Yandex. The purpose of this language is to help create the necessary instructions so that search engines can get content from web developers, thereby providing the most relevant search results.

How does Schema affect SEO and Search Engines?

Adding Schema Markup is adding rich snippets that make the website stand out more in the SERPs. Improved visibility increases the number of clicks on the page. This means we still have many opportunities to use Schema in SEO and improve our competitiveness in the market.

What content is Schema Markup used for?

Schema can be used for content related to: 

  • Businesses and organizations
  • Event
  • Human
  • Product
  • Posts
  • Evaluate
  • Videos

How to add Schema Markup to your website?

Websites developed by DybiWeb will automatically have Schema added. Customers only need to pay attention to the content and post products/articles normally, and the schema will be automatically added.